How to Host an “Ask Me Anything” (AMA) Series on Social Media

An Ask Me Anything (AMA) is a powerful way to connect with your audience, answer their burning questions, and position yourself as an expert. An AMA series creates consistent engagement, sparks conversations, and gives you valuable content ideas for the future—all while building trust with potential customers.

Step 1: Announce & Promote Your AMA

Let your audience know beforehand that you’re hosting an AMA (Ask Me Anything) and invite them to submit questions.

Where to Promote:

Instagram Stories & Posts – Use the question sticker to collect responses.
LinkedIn or Facebook Posts – Announce the AMA and ask followers to drop their questions in the comments.
Email List – Send a short email inviting subscribers to join in.
Pinned Post or Banner – Keep a reminder at the top of your profile for visibility.

Sample Announcement Post:🚀 Coming Soon: A 3-Day AMA! 🚀
Got questions about [your industry/topic]? I’m hosting a 3-day Ask Me Anything (AMA) series where I’ll answer your biggest challenges and share insider tips!
Drop your questions in the comments or send me a DM. I’ll be answering them each day with real, actionable insights!
🔥 First topic drops on [start date]—get ready!

Step 2: Answer 1-2 Questions Per Day

Each day, pick 1-2 great questions and answer them through:

Instagram/Facebook Stories (with video or text)
Short-form video posts (Reels, TikTok, LinkedIn video, etc.)
Text posts with a visual or carousel format

Best Practices for Answering Questions:

Keep It Concise – 1-2 minute video or 3-4 short paragraphs
Use a Hook – “One of the biggest mistakes I see is…”
Engage the Audience – Ask a follow-up question or encourage comments
Tag the Person (If Possible) – Makes the AMA more interactive

Sample Post:💡 AMA Day 1: What’s the #1 Marketing Mistake Small Businesses Make?
Great question from [@username]! The biggest mistake? Not having a clear Unique Value Proposition (UVP). Without one, your marketing feels generic and struggles to attract the right audience.Here’s how to fix it:

Identify what makes you different
Speak directly to your audience’s pain points
Use real customer language in your messaging
What do you think? Have you struggled with this before? Drop a comment below! 👇 #MarketingTips #AMA

Step 3: Wrap Up with a Call-to-Action (CTA)

At the end of Day 3, summarize key takeaways and invite your audience to stay connected.Final Wrap-Up Post/Video:

Thank Your Audience – “This AMA was amazing! Thanks for all your great questions!”
Recap Key Insights – “Over the last 3 days, we covered [topics].”
Invite Deeper Engagement – “Want more? Subscribe to my newsletter / Book a free consult / Join our community!”

Sample CTA Options:📩 Join my email list for exclusive tips! [Insert link]
🤝 Let’s chat 1:1! Book a free call here: [Insert link]
📖 Want more insights? Check out my latest blog post: [Insert link]