The weekly newsletter and marketing recommendations are shifting a bit to better connect with the Margo Marketing Method that we have integrated into the Margo OS. Instead of getting 3 ideas for your marketing every week, you’ll now receive 5 (FIVE!) ideas: one for each stage of the Margo Marketing Method (M3).
The M3 creates a straightforward framework for your business’s marketing efforts, and based on the area where you find your growth stalling or stagnating, you can add marketing initiatives strategically. (Need a refresher on the stages? Check out this post for more information.)
Choose one or more of the ideas below to get started. Want feedback? Tag us in on social media, we’d love to cheer you on!
Stage 1 — Foundations: Define & Validate Your Unique Value Proposition (UVP) with Customer Insights
♟️ Tactic: Interview 5-10 existing or potential customers to refine your messaging.
- Create a simple script with five key questions about their pain points, buying decisions, and why they would (or wouldn’t) choose your business.
- Look for patterns in their responses to refine your UVP, messaging, and offer positioning.
- Use key phrases from their responses in your website copy, emails, and ads to ensure you speak their language.
💡 Why it Works: Messaging that resonates with your ideal customer makes all of your other marketing efforts more effective.
Resources to support you:
- Need some interview question inspiration? 50 Customer Experience Questions To Ask
- Why your customer usage data isn’t telling you the whole truth: The Value of Customer Perception in Product Usage
Stage 2 — Reach: Leverage AI & SEO to Quickly Create High-Impact Content
♟️ Tactic: Use AI tools (like ChatGPT or Claude) to generate one blog post, one social media post, and (bonus) one email from the same content idea.
- Pick a core topic your audience cares about (e.g., a common customer pain point or question).
- Draft and outline based on your unique point-of-view and use AI to generate a 1000-word blog post optimized for search.
- Break that blog into a social media post with a strong hook.
Bonus: Summarize the key takeaways into an email that drives people back to your website.
- Add a CTA in each piece to capture leads (e.g., “Download our free guide” or “Book a free consult”).
💡 Why it Works: This method creates consistent content visibility without requiring a huge time investment.
Resources to support you:
- Affordable content creation strategies
- How to create your first content strategy
- AI doesn’t replace empathy
Stage 3 — Engage: Start a 3-Day “Ask Me Anything” (AMA) Series on Social Media
♟️ Tactic: Host a mini AMA series on Instagram, LinkedIn, or Facebook to spark engagement.
- Announce the AMA in advance and invite people to submit questions.
- Answer 1-2 key questions each day via posts, stories, or short-form videos.
- End the series with a call-to-action (CTA) (e.g., “Want more? Join our newsletter” or “Let’s book a call!”).
- Repurpose the best questions into future content, blog posts, or FAQs.
💡 Why it Works: Direct engagement builds trust and creates an interactive experience that strengthens customer relationships.
Resources to support you:
- Tools to use for your social media
- Crafting a focused social media strategy
- Use brand voice to connect with your customer
Stage 4 — Convert: Implement a Limited-Time “Decision-Accelerator” Offer
♟️ Tactic: Create an exclusive 48-hour incentive for warm leads sitting on the fence.
- Identify people who have engaged with your content, attended a webinar, or downloaded a lead magnet but haven’t purchased yet.
- Offer a limited-time bonus or fast-action discount (e.g., “Sign up in the next 48 hours and get a free strategy session”).
- Send one email and one social post per day to remind them before the offer expires.
- Follow up with a personalized email or DM to top prospects.
💡 Why it Works: Urgency moves hesitant buyers to action without devaluing your offer.
Resources to support you:
Stage 5 — Delight: Launch a Simple Referral Challenge for Existing Customers
♟️ Tactic: Run a 7-day referral challenge with an easy-to-share incentive.
- Email your happiest customers and invite them to refer a friend.
- Offer a reward that aligns with your business (e.g., “Refer a friend, and you both get 20% off” or “Refer 3 people and get a free upgrade”).
- Make it easy: Provide a referral link or simple social share button.
- Announce daily updates and feature top referrers to keep momentum going.
- After the challenge, send a thank-you email and highlight customer success stories.
💡 Why it Works: Word-of-mouth marketing is low-cost, high-trust, and high-impact for small businesses.
Resources to support you:
- Community building 101
- 50 Non-sales event ideas for customer engagement
- The buyers’ journey and your content strategy
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