Reminder: The weekly 3 Things for Your Marketing is updated to reflect the stages of the Margo Marketing Method (M3), which supports your business’s growth. You can read more about the M3 here.
How to use this resource: Implementing each one of these ideas might be a lot to sustain for your business. Choose one thing from the list below based on where your business is, and what resources are available. It’s not always the right time to launch a challenge, but it could also be just the right amount of new energy you need to connect and build relationships with your community.
The M3 creates a straightforward framework for your business’s marketing efforts, and based on the area where you find your growth stalling or stagnating, you can add marketing initiatives strategically. (Need a refresher on the stages? Check out this post for more information.)
Choose one or more of the ideas below to get started. Want feedback? Tag us in on social media, we’d love to cheer you on!
Stage 1 — Foundations: Create a “Customer Roadmap” Hub on Your Website
♟️ Tactic: Build a Customer Roadmap Hub on your website that serves as a self-serve guide for potential customers. This page should provide a clear overview of your business, key offerings, and the steps prospects should take to engage with you to solve their problem.
Tactic Overview:
- Create a dedicated webpage outlining how customers can engage with your business to 'win' or solve the problem your business helps solve.
- Include FAQs, case studies, testimonials, and interactive tools like a “Find the Right Solution for You” quiz.
- Optimize for SEO to attract organic traffic.
- Promote it via email and social media
- Use strong CTAs to guide visitors toward the next step (e.g., booking a call, making a purchase).
💡 Why It Works:
- Reduces confusion by giving prospects a structured journey.
- Increases conversion rates by proactively answering objections.
- Positions you as an authority by providing high-value resources.
- Drives organic traffic through SEO-friendly content.
Stage 2 — Reach: Launch a Multi-Format Content Campaign Around a Single Core Topic
♟️ Tactic: Instead of creating scattered content, focus on one high-impact theme per month and repurpose it across multiple channels (blog, social media, email, and video).
Tactic Overview:
- Identify a core topic based on customer pain points or frequently asked questions.
- Write a long-form blog post that serves as the foundation.
- Break it into multiple content pieces—social media posts, short-form videos, LinkedIn articles, and email newsletters.
- If you use AI tools (like Claude or ChatGPT) to speed up content repurposing, don’t forget to edit so your brand’s voice shines through.
- Promote across multiple platforms to maximize reach and engagement.
💡 Why It Works:
- Ensures consistent messaging across different channels.
- Expands visibility with minimal extra effort.
- Maximizes time efficiency by leveraging one core idea.
- Boosts SEO and authority with well-structured content.
Stage 3 — Engage: Host a “5-Day Challenge” to Build Community
♟️ Tactic: Engage your audience with a 5-day interactive challenge that provides value, encourages participation, and builds trust.
Tactic Overview:
- Choose a challenge topic that aligns with your business (e.g., “5 Days to Better Social Media Engagement”).
- Deliver daily mini-lessons via email, social media, or a private group.
- Encourage participants to share their progress on social media.
- Engage through comments, live Q&As, and direct messages to build relationships.
- End with a special offer for participants who complete the challenge.
💡 Why It Works:
- Encourages active participation instead of passive consumption.
- Builds trust and credibility through hands-on engagement.
- Warms up leads before making an offer.
- Creates shareable content and user-generated testimonials.
Stage 4 — Convert: Run a “Limited-Time Authority Builder” Offer
♟️ Tactic: Offer a short-term, high-value bonus to incentivize warm leads to take action. Instead of discounts, add exclusive value (e.g., a free strategy session or bonus resource).
Tactic Overview:
- Identify warm leads who have engaged but haven’t converted (e.g., those who attended a webinar or downloaded a resource).
- Offer a limited-time incentive (e.g., “Sign up in the next 48 hours to get a bonus 1:1 coaching call”).
- Promote it through email, social media, and retargeting ads.
- Send reminder emails/posts leading up to the deadline.
- Follow up with personalized DMs or emails to top prospects.
💡 Why It Works:
- Creates urgency without discounting your offer.
- Pushes hesitant buyers over the edge.
- Increases perceived value by offering exclusive access.
- Encourages immediate action with a clear deadline.
Stage 5 — Delight: Celebrate Your Customers
♟️ Tactic: Turn your customers into the heroes of your brand. Showcase real customer stories, testimonials, and milestones across your marketing channels to build trust, engagement, and advocacy.
Tactic Overview:
Create a system for regularly highlighting customer successes in a way that feels organic and inspiring.
📣 Ways to Celebrate Your Customers:
- Customer Spotlight Emails – Dedicate a monthly email to sharing a success story.
- Social Media Features – Post customer wins, tagging them to encourage sharing.
- User-Generated Content – Repost photos, videos, or quotes from happy customers.
- Milestone Celebrations – Recognize customers when they hit big achievements.
- Surprise & Delight Rewards – Send unexpected perks to engaged customers and invite them to share their experiences.
💡 Why It Works:
- Makes customers feel valued and appreciated.
- Encourages engagement and word-of-mouth referrals.
- Builds social proof, attracting more of your best-fit customers.
- Strengthens long-term loyalty by fostering a sense of community.
Put your customers in the spotlight, and they’ll bring more people to your brand!
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