Episode Overview
In this episode, entrepreneur Amanda Goetz takes us through her journey of building a personal brand while scaling her business. She shares invaluable insights on how to create meaningful connections in the digital space, develop effective social media strategies, and maintain operational efficiency as a small business founder. Amanda's candid discussion reveals how personal branding can emerge organically from authentic storytelling and genuine audience engagement.
Key Discussion Points
- The evolution of personal branding through authentic storytelling
- Strategies for meaningful audience engagement across social platforms
- Balancing personal vulnerability with professional content
- Implementing efficient operational systems for business growth
- Developing a focused channel strategy for maximum impact
- The importance of starting your journey without waiting for perfection
Practical Takeaways for Entrepreneurs
- Start sharing your journey now rather than waiting for the perfect moment
- Focus on building genuine connections over chasing vanity metrics
- Develop a clear channel strategy aligned with your business goals
- Implement systems that support sustainable growth
- Maintain authenticity while scaling your personal brand
Connect with Amanda
- Subscribe to Amanda's Newsletter — Life's a Game
- Join Amanda's Community — Office Hours
- Connect with Amanda on LinkedIn, Twitter/X, and Instagram
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