Sloane Stephens Foundation used Margo to access actionable, growth-driving marketing strategies, and one-on-one marketing support.
The Results: Doubled donor email engagement with a 45.4% email conversion rate in Q4 2020
Success in marketing is measured by growth. Lindsay Linhart, Brand Manager and Director of Development at The Sloane Stephens Foundation knew they needed a strategic marketing plan to secure consistent funding. The Sloane Stephens Foundation looked to Margo for strategy and marketing guidance to engage a cold donor audience around conversion opportunities.
“Margo provided me with a strategic framework to clarify our brand messaging to target, warm-up, and convert our donors, partners, and supporters. The practical campaign approach helped educate new and long-time board members and articulate how our work addresses a broad array of social issues.”
Lindsay Linhart, Brand Manager and Director of Development
In the past, donor email communications were sporadic and undefined with a messy, unorganized contact list. This caused low donor engagement, poor event attendance, and a donor base that was unclear of how their donations made an impact.
Margo’s custom templates and accessible one-on-one support provided a self-guided framework for Lindsay to execute a brand awareness campaign. This helped educate and activate stakeholder groups and led to new donations and corporate sponsorships. Margo’s support and strategy helped connect fundraising dollars to monthly activity.
.png)
.png)
