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PR expert Casey Colesworthy discusses strategic communications for businesses, covering everything from media relations to thought leadership. She emphasizes the importance of starting small, knowing your target audience, and creating meaningful goals beyond vanity metrics. The conversation provides practical advice for businesses looking to develop their PR strategy, including tips on media kits, Google Alerts, and founder involvement.
Show Timeline
0:00-5:00 - Introduction and explanation of PR fundamentals
5:00-10:00 - Discussion of basic PR tools and media kit essentials
10:00-15:00 - Importance of having systems in place for PR opportunities
15:00-20:00 - How to approach media and build relationships
20:00-25:00 - Strategies for storytelling and pitching25:00-30:00 - Employee communications and elevator pitches
30:00-35:00 - PR tools and resources for small businesses
35:00-40:00 - Setting clear PR goals and objectives
40:00-End - Closing thoughts and contact information
About Casey Colesworthy
Casey is a PR and external communications professional helping brands and businesses increase their reputation and recognition through strategic communications. For nearly 15 years, she’s worked as a thought leadership and earned media pro, helping companies strategically tell their story, manage their reputation and increase awareness, always with the end goal of helping them meet their business objectives.
Over the course of her career, Casey has worked at boutique agencies, large corporate companies and small start-up businesses. She’s helped her clients secure media stories across a range of outlets, from national business and lifestyle publications to local broadcast stations. She believes the most successful type of PR partnership is by becoming an extension of her clients’ team - immersing herself in the ins and outs of the business to truly understand what makes it unique. Connect with Casey on LinkedIn.
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