How to build your first events strategy

In this episode of Fluent in Marketing, host Paige Hewlett speaks with Kieran DiEmidio, founder of 301 Walsh, about strategic approaches to event marketing. From micro-events to large conferences, they explore how businesses can maximize their event investments by creating authentic connections, gathering valuable customer feedback, and extending the impact long after the event ends. Kieran shares insights on building community through events while avoiding overly sales-focused approaches.

Show Timeline

0:44 - Fundamentals of incorporating events into marketing strategy and the value of face-to-face experiences post-COVID

4:34 - Emerging trends in event marketing, including micro-events and brand activations within larger events

7:32 - How to effectively activate event presence beyond just showing up at trade shows and conferences

16:03 - Discussion of customer advisory boards (CABs) and their impact on product development and customer relationships

23:54 - The importance of authentic relationship building vs. aggressive sales tactics at events

31:12 - Why events should report to CMOs for better alignment with broader marketing objectives

34:07 - Strategies for maximizing event value through content creation, testimonials, and community building

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About Kieran DiEmidio

Gathering people and creating connection is Kieran's passion. She's worked for brands like LinkedIn, Upwork, Bazaarvoice and NYU School of Law and developed instincts along the way that have enabled her not only to plan clients’ events, but anticipate their needs. When she's not planning events, you can find her  spending time with  friends, traveling or lounging around at home with her pup, Lemieux. You can find Kieran on LinkedIn, or on her website 301walsh.com.

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