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If you’re thinking about starting your own community…
"Communities don't have to be big," explains Erin Simmons, Managing Director of Women in Tech SEO. Before launching into community building, Simmons recommends asking fundamental questions:
- What genuine pain point exists in your market?
- Do you have the resources for sustained engagement?
- Could you partner with existing communities instead?
The goal isn't to create a community for marketing's sake but to fulfill an authentic need.
Follow the framework before creating your own community
Tune into the podcast conversation with Erin
If you're unsure how to make the most of the next 6-ish weeks...
Even though it feels like the end of the year, there are still some major moments to take advantage of for your business AND build momentum for 2025. Need a reminder of what's possible?
Finish strong — a pep talk | Launchpad starts Dec 1
If you are struggling with using events to grow your business…
Stop selling. Start connecting. Learn how small businesses are hosting no-pressure events that turn strangers into loyal customers—and why this approach could be your secret weapon for sustainable growth. Real strategies, real results, no hard pitch required.
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