In today's competitive business landscape, small businesses often struggle to access high-quality marketing expertise without breaking the bank. Enter fractional marketing - a game-changing approach that's changing how small businesses can approach their marketing strategies.
Historically, experienced, talented marketers have worked with high-paying firms in a singularly focused capacity. However, work is changing. Amid multi-industry layoffs, return-to-work and personal lifestyles are changing how people approach work and life, and more and more marketers are turning to fractional marketing.
What is Fractional Marketing?
Fractional marketing is a flexible hiring model that allows businesses to bring in experienced marketing professionals for a fraction of the cost of a full-time hire. As the transcript explains:
Brie Abramowicz describes it here: "...fractional work. And so for those less familiar with fractional, fractional is different than, say, a contract or project-based initiative, in that you would bring someone on for a longer duration."
This approach provides ongoing support and expertise without the commitment and expense of a full-time employee.
The Benefits of Fractional Marketing for Small Businesses
The primary advantage of fractional marketing is access to top-tier talent at a reduced cost. As the expert in our transcript notes:
"[Small businesses] can defray your costs as an organization and get access to that top-tier talent that you wouldn't otherwise be able to afford at a fraction of the cost,” Brie elaborates.
This model allows small businesses to
- Tap into expert-level marketing skills
- Scale marketing efforts up or down as needed
- Bring fresh perspectives to their marketing strategies
- Avoid the overhead costs associated with full-time employees
Identifying and Hiring the Right Fractional Marketer
Small businesses have successfully used fractional marketing to punch above their weight class regarding marketing expertise and execution. When looking for a fractional marketer, consider the following:
- Expertise: Look for professionals with a track record in your industry or similar businesses.
- Flexibility: Ensure they adapt to your business's unique needs and schedule.
- Communication skills: Clear, regular communication is crucial for fractional work.
- Results-oriented approach: Look for marketers who focus on measurable outcomes.
Fractional marketing offers a powerful solution for small businesses seeking to enhance their marketing efforts without the financial burden of full-time hires. This model enables small businesses to compete more effectively in today's dynamic market landscape by providing access to top-tier talent at a fraction of the cost.
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