As we close out 2024, we are celebrating our own relaunch and reemergence — and looking forward to more wins for our community in 2025. Margo OS is coming soon! Here’s a look back at the highlights and insights we shared this year:
By the Numbers — Since October 1st (when this butterfly started emerging from its cocoon)
- 7 Podcast Episodes
- 36 Articles and Resources
- 218 New Waitlist Sign-Ups
Building Communities That Matter
Community-building was as a key theme this year, with resources designed to help small businesses create authentic, impactful connections:
- How to Get Started Building Community: Actionable steps for small businesses to launch community efforts effectively.
- Non-Sales Events for Customer Engagement: A creative list of ideas to foster deeper customer relationships without relying solely on sales.
- Should Your Small Business Build a Community? A Decision Framework: Practical guidance for evaluating if a community strategy aligns with your business goals.
Enhancing Customer Experiences
A standout focus in 2024 was helping businesses understand and meet their customers' needs more effectively:
- 50 Essential Customer Experience Questions: A comprehensive tool for gathering actionable feedback and improving customer touchpoints.
- How to Build Your First Customer Experience Strategy: Step-by-step guidance for creating a strategy that centers on customer satisfaction and loyalty.
Marketing That Drives Results
We shared innovative ideas and frameworks to help businesses amplify their marketing impact:
- The Buyer’s Journey and Content Strategy: Insights into crafting content that aligns with customer decision-making stages.
- How to Create Your First Content Strategy: Clear steps to plan and execute a successful content marketing approach.
Public Relations and Brand Monitoring
Establishing a strong brand presence was another pillar of our efforts this year:
- Guide: Creating Your Business Media Kit: Essential tips for assembling a professional media kit to boost your PR efforts.
- Setting Up Google Alerts: A Complete Guide for Businesses: Instructions to easily track and manage your brand’s online presence.
Weekly Newsletters Packed with Insights
This year, our "3 Ideas for Your Marketing" newsletters became a staple for many readers. > Subscribe here
A Look Ahead
2024 was a year of meaningful growth and learning, and we’re excited for what’s to come in 2025 with the forthcoming launch of Margo OS. Thank you for trusting Margo as your marketing partner. Together, we’ll continue to make marketing more accessible, actionable, and impactful for small businesses everywhere.
Cheers to a successful year and an even brighter future!
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