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In this episode of Fluent in Marketing, host and founder of Margo, Paige Hewlett, chats with Aisha Hakim, an independent creative director, to explore the dynamics of small brand marketing through social media. They discuss the importance of understanding and tapping into internet culture, the impact of effective social media strategies exemplified by the Harris campaign, and the challenges big brands face with agility and approval processes. The conversation provides valuable insights for small business owners on how to navigate social media platforms, engage with younger demographics, and establish a genuine brand identity in the digital age.
Show Timeline
00:00 Introduction to Fluent in Marketing
00:07 Aisha Hakim Background and Current Projects
01:29 The Harris Campaign's Innovative Social Media Strategy
02:41 Challenges for Brands in Adapting to Modern Marketing
05:34 The Importance of Social Listening and Cultural Awareness
06:51 Adapting Marketing Strategies for Small Businesses
16:13 The Role of Experimentation in Marketing
16:57 Unique Brand Strategies and Their Impact
19:36 Conclusion and Final Thoughts
About Aisha Hakim
Aisha Hakim is an experienced marketing professional based in Boston. She has worked in the advertising industry for over 12 years, including two years at 72 and Sunny. Aisha is currently working as a consulting/freelance creative director, tackling various marketing challenges for different brands. You can find Aisha on Twitter/X and or through her website.
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