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In this episode of Fluent in Marketing, host Paige interviews Nikki Zeman, a content lead specializing in startups and women's health. Nikki explains the "Zero to One" content strategy, emphasizing the importance of understanding customer needs and creating authentic connections. The discussion covers various aspects of content marketing, including the role of social media, the importance of joining relevant conversations without always mentioning the product and strategies for creating impactful research and data. Nikki shares case studies from her experience, particularly in women's health, demonstrating how to effectively target specific audience segments. The conversation also touches on common pitfalls in content strategy, the significance of analytics, and the challenges of managing expectations when narrowing the focus. Throughout the episode, Nikki stresses the importance of aligning content strategy with business goals and the target audience, while also highlighting the value of collaboration and partnerships in content creation.
Show Timeline
00:00 - Introduction and "Zero to One" Content Strategy
05:00 - Creating Authentic Connections Through Content
15:00 - Case Studies in Effective Content Marketing
25:00 - SEO and Content Distribution Strategies
35:00 - Audience Targeting and Analytics
42:00 - Wrap-up and Key Takeaways
About Nikki Zeman
Nikki Zeman is a Portland, Oregon based fractional Head of Content who specializes in bringing brand voice and values to life. Nikki previously worked at Cosmopolitan as Executive Editor, Women's Health as Features Director, and both Parents Magazine and Men’s Health as an advice columnist. She’s written books about Buddhism, Cocktails, and Sex.
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