In-house marketers need support from a variety of resources - creative, technical, content - for a wide range of applications. Multifaceted marketers demand a high premium and still will need support rounding out their skillset and managing the full extent of a marketing program. With a small group of marketers you have the power to move quickly while staying closely aligned to the founder or executive team and company culture.

There is an incredible amount of talent available to support marketing needs at every price point. Whether they are found via referral, internet search, or expert marketplace, there's the headache of processing and managing paperwork but also the process of training and onboarding yet another new face with the relevant information about your company.

There is enough information on the internet to build your company a different way twenty times over. If you like to experiment or dive deep into the background of how and why, you can find some incredible resources to help you build your marketing materials.